An ahead-of-its-time covert shopdropping (the opposite of shoplifting) endeavor, in which the mass produced toys sold to children were "corrected":
The Barbie Liberation Organisation was an organization that caused a significant cultural jamming intervention in 1993. Having purchased many Barbie dolls and GI Joe action figures, the group switched the voice boxes from a pair of dolls (one from either group) and then placed them onto store shelves. Customers who purchased the toys were surprised to find gung-ho, combat ready Barbie dolls or effeminate GI Joes that were more interested in shopping than shooting.
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